Mission
Lansing 5:01 strives to retain and attract young professionals in the Lansing region by connecting both college talent and young professionals to the community's emerging quality of life opportunities.
Vision
Lansing 5:01 aims to be the go-to experience-maker for college students and young professionals in the Lansing region by offering a suite of unique events and resources to showcase Lansing's urban amenities and vibrant sense of place.
About Us |
Lansing 5:01 is an initiative designed to showcase the best of Lansing to Lansing’s future. By bringing together college talent, young professionals, leaders in the community, and highlighting important amenities like opportunities for the arts, recreation, nightlight, and urban residential living, we aim to retain top talent in the region.
Lansing 5:01 was created by a group of young professionals from various industries that share a common ethos: we love Lansing. We understand that our city has undergone major changes over the years. Nightlife is bustling, urban lofts and apartments are rising in the air, and the scene for artists, entrepreneurs, and creatives is getting better and better. Lansing is alive after 5 – which is why our organization is named Lansing 5:01. We’re committed to rolling out the red carpet for talented people and illustrating why Lansing is a dynamic post-graduation destination city, not only during the day, but starting at 5:01pm, too. |
Why Lansing 5:01
By and large the most important factor that young talent takes into consideration when selecting where to begin their professional career is a dynamic "sense of place" innate to a community. Millennials value cultural and social events, a thriving arts scene, and outdoor recreational opportunities. In fact, when it comes to selecting a place to live, more and more young people are spurning the suburbs and opting for more urban living. The New York Times (2014) reports that the number of college-educated people age 25-34 living within 3 miles of urban centers has surged, up 37% since 2000. Not surprisingly, 86% report that they look for employment in places and communities in which they would like to live.
In a knowledge-driven economy, communities must communicate their "sense of place" to today's college graduates. From an emerging art and music scene to kayaking on the river, to awesome local eats, adventure races, and nationally-renowned local sports teams, Lansing has something to offer any young professional. Lansing 5:01 aims to illustrate all of this and more.
In a knowledge-driven economy, communities must communicate their "sense of place" to today's college graduates. From an emerging art and music scene to kayaking on the river, to awesome local eats, adventure races, and nationally-renowned local sports teams, Lansing has something to offer any young professional. Lansing 5:01 aims to illustrate all of this and more.
Lansing 5:01 & You
By participating in Lansing 5:01, interns have the ability to connect and create relationships with other interns, young professionals, and top employers in the Lansing region -- all while experiencing the sights, sounds, and activities in Lansing. This engagement will create lasting connections to the community, and show interns that Lansing is a growing destination for arts, culture, and activity. And with more young professionals in the area, employers can capitalize on stronger talent pools and grow their talent pipeline for today and tomorrow's workforce.
