Mission

Lansing 5:01 strives to retain and attract young professionals in the Lansing region by connecting both college talent and young professionals to the community's emerging quality of life opportunities.

About Us

Lansing 5:01 is an initiative designed to showcase the best of Lansing to Lansing’s future. By bringing together college talent, young professionals, leaders in the community, and highlighting important amenities like opportunities for the arts, recreation, nightlight, and urban residential living, we aim to retain top talent in the region.

​Lansing 5:01 was created by a group of young professionals from various industries that share a common ethos: we love Lansing. We understand that our city has undergone major changes over the years. Nightlife is bustling, urban lofts and apartments are rising in the air, and the scene for artists, entrepreneurs, and creatives is getting better and better. Lansing is alive after 5 – which is why our organization is named Lansing 5:01. We’re committed to rolling out the red carpet for talented people and illustrating why Lansing is a dynamic post-graduation destination city, not only during the day, but starting at 5:01pm, too. 

By and large the most important factor that young talent takes into consideration when selecting where to begin their professional career is a dynamic "sense of place" innate to a community. Millennials value cultural and social events, a thriving arts scene, and outdoor recreational opportunities.  In fact, when it comes to selecting a place to live, more and more young people are spurning the suburbs and opting for more urban living. 

​In a knowledge-driven economy, communities must communicate their "sense of place" to today's college graduates. From an emerging art and music scene to kayaking on the river, to awesome local eats, adventure races, and nationally-renowned local sports teams, Lansing has something to offer any young professional. Lansing 5:01 aims to illustrate all of this and more.